Gajra Gang by Nykaa Fashion is an Indian wear Label that celebrates craftsmanship and tradition whilst rebooting and remixing it for our Gajra Gang Gal.
Philosophy
Philosophy
Being a part of Gajra Gang comes with one simple obligation- to make your own choices and be yourself, whenever, wherever. You don’t have to be one thing (unless you want to), you can be many.
You are a gorgeously label-free entity and you deserve to not be judged or pigeon-holed. You are not an archetype.
We’re here to always tell you one simple thing – You’ve got this, girlfriend
Gajra Gang by Nykaa Fashion
Gajra Gang by Nykaa Fashion
We wanted to introduce a brand that would fill the wardrobe void for a high quality, occasion-wear label to match the fashion dynamism of today’s Indian woman,” says the CEO of Nykaa Fashion, Adwaita Nayar. “With Gajra Gang, we wanted to speak about the freedom of choice and the power fashion has to offer in making those choices,”
Our Positioning
Our Positioning
As a brand, we are a reflection of the nuances of every single woman.
We celebrate these women and their choices. We empower them to continue making those choices without having to worry about being typecast. We enable them to not settle for anything less than their ‘own choice’
Our Products
Our Products
Indian Wear that celebrates craftsmanship and tradition whilst rebooting it for our Gajra Gang Gal. We take pride in providing designs that weave modernity and traditions, luxury level design and quality at affordable prices.
We are not just a brand, we are a LIFESTYLE